Why I love this app: Real-Time reporting lets you monitor user activity as it happens on your site.
As I continue in my quest to become “The App Lady”, I review mobile apps daily. I love this app! Access all of your Google Analytics web and app data from your mobile phone or tablet. Monitor recent changes with Real Time reports. Easily get your Analytics data anytime, anywhere with the mobile Google Analytics app from Google. Available both in the Android version and Apple iPhone/iPad version for free.
Anybody who has an active website will be thrilled to use this new app from Google and as mobile would have it – use it anytime, anywhere. It is packed with features yet easy to understand and navigate.
Once you setup a free Google Analytics Account and link it to your website the data starts flowing. Chances are you have the Google Analytics Tracking Code already and if you don’t there is never a better time than now to get one and integrate it into your website or mobile app. Ask your website developer or SEO master for the Google Gmail account and password for your Account/Property/View.
Acquisition reports monitor site traffic and help you evaluate performance of your website. They have engagement metrics such as visits, time on site, bounce rate and conversions.
Content section lets you explore how people find and interact with your content.
Audience Reports to understand the geographic locations and the mobile devices users use on your website.
It seems like every day, we as professionals, are required to add new products and terms to our vocabulary. One day, it’s marketing automation. Another day, it’s agile marketing.
Today, it will be mobile marketing. Keep this word handy because not knowing about it could allow your competitors to gain an advantage over you.
Why mobile marketing?
Our world has shifted from what used to be a partially connected network. Response times are growing shorter and shorter when communicating with others. Mail is now mostly reserved for direct advertisements and bills. Most of the information we receive now arrives in the form of data packets over large interconnected networks. The satellites that hover above the misty dust of our atmosphere make us more connected than we ever were.
Electronic devices have gotten smaller. The processing power of the desktop computer, while still amazing, is now over-shadowed by smaller devices thinner than a pencil and respond quickly with the gesture of a finger .
Today’s laptops, tablets, and smartphones are brilliant. They are sleekly-designed mini-machines – glassy and metallic, with a touch of sci-fi.
Mobile is not new.
You probably own a tablet, smartphone, or both. The mobile medium is embraced by a large part of the world, and has been for some time.
Though the mobile medium is not exactly new, there are great opportunities with endless possibilities every day. We are free from wires. Wireless. We can connect with almost anyone virtually. We can receive information based on our personal preferences and physical location.
It was a natural progression that innovative technologists would make a stable, secure platform in which marketing and advertising could take place. What is new, is marketing on a mobile medium. It is new territory. Or, it could be considered territory with very few footprints. A potential for growth. A platform for reaching people that are connected and engaged.
What does this have to do with my business?
If you are someone that is curious by nature and willing to explore new opportunities for your business, you must know about mobile marketing. And, if there’s a chance – one chance that you could use mobile marketing to promote your products and services – take it!
Your potential customers… your leads… are creating data right now that you could use to be more successful. For example, users of the mobile Twitter and Facebook apps on Android smartphones are very likely to be people you currently call customers. Users are sharing moments with their friends and followers. They are commenting on their favorite purchases. They are commenting about purchases they will make, or would like to make when finances permit.
Everyone wants to be entertained, even your customers.
In these gaming apps and other apps geared toward those who aim to be more productive are advertisements. These are not random ads. These ads are targeted. Advertisers are taking advantage of this opportunity to reach consumers, familiar or unfamiliar.
Your ideal customer is out there and could be increasing your competitor’s bottom line.
Data captured in this segment of the mobile medium is very valuable. This data gives analysts insight on trends, buying patterns, personal preferences, and favorability. Your ideal customer is providing other businesses with data that could be potentially increasing their bottom line and not yours. Should you ignore this? Probably not.
Whether it be mobile marketing in apps, or on websites based on location, you should realize this still new and very fresh platform for promoting your business.
Let me lead you as your mobile marketing guide.
I invite you. I’ll be your mobile marketing guide. I’m the App-Lady and I can give your website the “mobile makeover” it deserves.
What the App-Lady delivers.
We create mobile apps with all of the cool features you know and love like sharing photos, getting news and notifications, and more.
Right about the time I decided to start this blog the tech news feeds were buzzing with Facebook’s $19 billion purchase of mobile-messaging start-up WhatsApp Inc Interested in a new job? Send them your resume: [email protected] – all jobs are located in Mountain View, CA, USA. STOP! Don’t click, forget about the “Other” Valley. We want to keep you right here at home, in New York’s Tech Valley,
This blog is dedicated to everyone who lives in and around the Albany, NY Capital District and will feature mobile apps I use and mobile apps whose developers who have grown up here, gone to college here, or have founded their businesses here.